How We’re Building Hype at WWV Labs (And How You Can Too!)

At WWV Labs, we are constantly thinking about how to build community, grow our brand, and generate real momentum around our mission. While we are still very much in the early stages of implementing our strategy, we wanted to share some of the growth guidelines we have set for ourselves—particularly for young women looking to build their own community, brand, or startup.

1. Make Virality Predictable

Virality is not just luck—it is a science that can be optimized.

🔬 A/B Test Content – Try different formats (memes, testimonials, founder stories) to see what resonates most.
🔄 Viral Loops – Embed easy ways for people to share (e.g., “Invite a friend and get exclusive startup resources”).
📈 Measure Growth – Track how many new members each person brings in to ensure we have a viral coefficient above 1.

2. Build a True Community, Not Just an Audience

It is easy to attract followers. It is harder to build a tight-knit community of people who actually engage.

👩‍💼 Ambassador Program – We are piloting a program where engaged community members get special perks and insider access.
💬 Active Feedback Loops – Regular check-ins with members help us refine what we are building.
📣 Spotlight Members – Featuring our community on social channels makes engagement feel reciprocal, not one-sided.

3. Cultivate a Cult-Like Brand

🚪 Exclusive Memberships – Early adopters of WWV Labs should feel like they are part of something unique.
📢 Brand Consistency – Every touchpoint (from emails to social posts) should reflect our mission and tone.
🎯 Understand Our Audience Deeply – We are creating detailed personas to ensure we are speaking to them, not at them.

4. Find Growth Channels That Cost $0

Growing without a big budget forces creativity.

🔍 SEO & LinkedIn Optimization – We are making sure WWV Labs ranks for keywords like “women founders” and “startup jobs.”
🏫 University Partnerships – Connecting with student orgs is a high-impact, low-cost way to spread awareness.
🎙️ Podcasts & Webinars – Sharing our journey on podcasts and panels is a free way to reach more people.

5. Create IRL Moments

Real-life connections deepen engagement in ways that digital cannot.

📚 Campus Events – Resume reviews, startup career panels, and founder talks are in our growth pipeline.
🎤 Founder Spotlights – Hosting events that bring female founders together builds brand equity.
📊 Track Impact – We are measuring how many event attendees convert into active members.

6. Get Scrappy With Attention-Grabbing Tactics

We cannot outspend competitors, but we can outmaneuver them.

🎥 Micro-Influencer Collabs – We are testing partnerships with women in tech and entrepreneurship spaces.
📜 Engaging Twitter & LinkedIn Threads – Writing in-depth, shareable threads about breaking into startups.
📰 Earned Media – Pitching WWV Labs to startup and women-focused media outlets for press coverage.

7. Control the Narrative Online

📝 Thought Leadership – Writing opinion pieces on why diverse early-career talent is a competitive edge.
💡 Social Engagement – Responding with data and success stories instead of ignoring critics.
🛡 Private Community – Creating spaces where our members can connect and share their experiences.

8. Embrace the Power of Internet Culture

😂 Startup Memes – We are experimenting with memes and humor to drive engagement.
📣 Subcultures – Thinking about launching a niche Instagram or TikTok for startup women.
📊 Engagement Tracking – Measuring shares, reposts, and viral reach to refine our strategy.

9. Create Growth Channels That Scale Themselves

Negative CAC (Customer Acquisition Cost) means our growth should eventually sustain itself.

🎁 Referral Programs – Encouraging members to bring in their friends for perks.
🤝 EdTech Partnerships – Exploring collaborations with learning platforms for cross-promotion.
📢 User-Generated Content – Incentivizing members to share their WWV Labs experience online.

10. Leverage Influential Voices

We know that the right person shouting us out can accelerate our growth overnight.

📝 Guest Blogging – Writing for top startup and women-in-tech publications.
🎓 Alumni Outreach – Leveraging our Harvard network to get in front of the right people.
🏆 Industry Advisors – Connecting with startup leaders to serve as mentors and ambassadors.

11. Experiment With Every Content Format

We do not just focus on one channel—we want to own the conversation everywhere.

📅 Content Calendar – Planning consistent LinkedIn, Instagram, and TikTok posts.
📽 Short-Form Video – Filming quick startup career tips for TikTok and Reels.
🎧 Podcast Appearances – Getting on industry podcasts to share what we are building.

12. Turn Media and Events Into Revenue Streams

We do not just want engagement—we want sustainable growth.

📰 Newsletter Growth – Building a high-value newsletter with startup career insights.
🎟 Ticketed Events – Exploring ways to make networking events revenue-generating.
👕 Branded Merch – Testing startup-themed merch as a visibility tool.

What This Means for You

If you are trying to build a brand, launch a community, or create momentum for a startup, these are some of the key growth principles we are using at WWV Labs.

We are still in the early days, learning as we go, testing what works and what does not—but we hope these insights help you strategize your own growth journey.

If you are a young woman looking to break into the startup world, join WWV Labs and grow with us!

📩 Apply here